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About the Role

The Brand Executive will be responsible for strengthening the university’s brand positioning, driving strategic marketing campaigns, and ensuring consistent institutional visibility across digital and on-ground platforms.

The role demands a marketing professional with strong execution capability across branding, campaign management, events, outreach, vendor coordination, and performance-driven digital initiatives.

The incumbent will play a key role in building brand credibility, enhancing admissions funnel quality, and positioning the university as a leader in real estate and built-environment education.

Responsibilities

• Brand Strategy & Positioning
  • Support implementation of brand strategy aligned with institutional vision.
  • Ensure consistency in communication across digital, print, and on-ground materials.
  • Maintain brand guidelines and visual identity standards.
• Campaign Planning & Management
  • Plan and execute integrated marketing campaigns (online & offline).
  • Coordinate admission campaigns, awareness drives, and program launches.
  • Monitor campaign performance and optimize for ROI and lead quality.
• Digital & Performance Marketing
  • Manage social media platforms (LinkedIn, Instagram, YouTube, etc.).
  • Coordinate digital advertising campaigns (Google Ads, Meta Ads, etc.).
  • Monitor performance marketing metrics (CPL, CPC, conversion rate).
  • Work with agencies to optimize digital reach and engagement.
• Event Planning & Outreach
  • Organize seminars, webinars, education fairs, and institutional events.
  • Coordinate outreach initiatives in collaboration with admissions team.
  • Manage event logistics, branding collaterals, and lead capture processes.
• Vendor & Agency Management
  • Liaise with creative agencies, media partners, printers, and digital vendors.
  • Negotiate contracts and ensure timely delivery of marketing assets.
  • Monitor vendor performance and budget utilization.
• Content & Communication
  • Coordinate development of brochures, presentations, website content, and promotional materials.
  • Ensure messaging aligns with institutional tone and target audience (students, promoters, industry leaders).
  • Support PR and media engagement initiatives where required.
• Reporting & Analytics
  • Track marketing KPIs including lead generation, brand reach, and engagement.
  • Prepare monthly performance reports.
  • Provide insights to improve campaign effectiveness.

Qualifications

A Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related field is required (MBA preferred), along with 3–6 years of experience in branding and marketing, preferably in the higher education sector. Experience in managing digital campaigns and coordinating with agencies is essential, and exposure to professional or premium education brands will be an added advantage.
 

Required Skills

• Strong understanding of branding and institutional positioning strategies.
• Campaign management expertise
• Knowledge of digital marketing and performance metrics
• Ability to develop social media strategies and coordinate engaging content.
• Capability to plan, coordinate, and execute events effectively, ensuring smooth delivery and impactful outcomes.
• Skilled in vendor consultation and stakeholder management
• Analytical mindset with a strong focus on ROI and measurable outcomes.
• Strong written and verbal communication skills

Key Performance Indicators (KPIs)

• Brand visibility and engagement metrics
• Campaign ROI and lead quality
• Social media growth and engagement rate
• Event lead generation outcomes
• Budget adherence and vendor efficiency

About the Role

The Senior Academic Advisor at Gremi will play a pivotal role in driving student enrolment, managing prospective student engagement, and strengthening the university’s admissions pipeline. The role requires a highly structured, target-oriented professional with strong counselling skills, CRM proficiency, and experience in education sales and outreach operations.

The incumbent will represent the university at the front line of student interaction — ensuring seamless conversion from enquiry to admission while upholding institutional standards and brand credibility.

Responsibilities

• Student Counselling & Conversions
  • Conduct telephonic, virtual, and face-to-face counselling sessions with prospective students and parents.
  • Provide detailed guidance on academic programs, especially real estate and built-environment focused courses.
  • Understand candidate profiles and recommend suitable programs.
  • Drive end-to-end conversion from enquiry to enrolment.
• SCRM & Admission Funnel Management
  • Manage and update CRM systems with complete and accurate lead data.
  • Track enquiry lifecycle from lead generation to admission confirmation.
  • Ensure timely follow-ups on inbound and outbound leads.
  • Generate and monitor application forms and admission documentation.
• Tele-Calling & Inbound Management
  • Handle ongoing inbound calls professionally.
  • Conduct structured outbound follow-up calls.
  • Maintain daily call logs and conversion reports.
• Admission Process Coordination
  • Assist candidates in application form filling and documentation.
  • Maintain admission sheets and enrolment data.
  • Coordinate with academic and finance teams for smooth onboarding.
  • Ensure compliance with institutional admission policies.
• Outreach & Event Participation
  • Represent the university at education fairs, career exhibitions, and outreach events.
  • Support planning and execution of admission-related events and seminars.
  • Assist in event management activities including coordination, student registration, and lead capture.
• Reporting & Targets
  • Achieve monthly and annual admission targets.
  • Submit daily/weekly MIS reports on lead status and conversions.
  • Track performance metrics and improve conversion ratios.

Qualifications

A Master’s degree with 2–6 years of experience in admissions, education counselling, or academic sales is required; experience in higher education or professional programs is preferred, and exposure to handling premium or executive-level programs will be an added advantage.
 

Required Skills

• Strong counselling and persuasive communication skills.
• Proficiency in CRM platforms such as Salesforce, LeadSquared, Zoho, or similar tools.
• Excellent tele-calling and follow-up discipline.
• Target-driven mindset with a strong focus on performance and results.
• Data management skills with the ability to prepare and interpret reports.
• Professional presentation and interpersonal skills
• Ability to handle parents, working professionals, and corporate candidates.

Key Performance Indicators (KPIs)

• Lead-to-Application Conversion Rate
• Application-to-Admission Conversion Rate
• Monthly Enrolment Targets
• CRM Accuracy & Lead Closure Timelines
• Event Lead Conversion Ratio

About the Role

The ideal candidate will provide top-level assistance for the CEO. They should be well-organized and be comfortable scheduling meetings and responding to emails on the CEO’s behalf. Lastly, this individual should be able to draft documents and help the CEO with any necessary meeting preparations.

Responsibilities

• Calendar management for executives
• Aid executive in preparing for meetings
• Responding to emails and document requests on behalf of executives
• Draft slides, meeting notes and documents for executives

Qualifications

• Bachelor’s degree or equivalent experience

Required Skills

• Proficient in Microsoft Office suite
• Experience in managing multiple priorities, administrative coordination, and logistics
• Well-organized, detail-oriented, ability to multi-task with great follow-up skills
• Strong written and verbal communication skills